Anchor Payments
Stop overpaying to accept credit cards.
Anchor Payments helps businesses across the St. Croix Valley cut or eliminate credit card processing fees, backed by the same local team already building your website.
Send us your last statement and we'll walk through it with you, line by line.
The Problem
Credit card fees are quietly eating your profit.
Every time a customer pays with a card, a percentage of that sale goes to your processor before it ever reaches your bank account. For most small businesses, that works out to somewhere between 2.5% and 3.5% of every transaction.
On its own, one swipe doesn't feel like much. Add it up over a month, a quarter, a year, and it's often one of the largest line items in the business, right up there with rent or payroll. Most owners never see it broken out that clearly, because processors don't make it easy to find.
The good news: this isn't a fixed cost of doing business anymore. There's a straightforward way to get that number down to zero, and it's already legal and common in Wisconsin.
The Solution
Dual Pricing: you keep 100% of every sale.
You've seen this at the gas station for years. One price for cash, a slightly higher price for card. The card price simply covers the processing cost. Dual Pricing brings that same, fully compliant approach to your business, whether you run a shop, a restaurant, or a service call.
You keep the full amount. No processing fee applies.
The small card price difference covers the processing fee. You still keep $100.
You post two prices
Signage and receipts clearly show the cash price and the card price. Your customer decides which one applies to them.
The fee is covered
The card price difference is set to match the processing cost, so it's paid by the customer who chooses to use a card, not by you.
You keep every dollar
Whether someone pays cash or card, the amount that lands in your account is the same. Your processing line item drops to zero.
We handle setup
Anchor takes care of the application, the paperwork, and the account setup, so you don't have to touch any of it.
Every Anchor Payments account comes with a 90-day satisfaction guarantee. If Dual Pricing isn't the right fit for your business, we'll help you find one that is.
Need More Than A Terminal?
A full point of sale, when you're ready for one.
Some businesses just need to take payments. Others need a real system behind the counter. For those, we set up Clover, one of the most widely used point of sale platforms in the country, and help you figure out which setup actually fits how you run your business.
Payments
Card, tap, and Dual Pricing built into one countertop or handheld device.
Inventory
Track what's selling and what needs to be reordered, without a separate system.
Reporting
See sales, staff performance, and trends from a dashboard you can actually read.
Why Anchor
A local contact who picks up the phone.
You already trust Anchor with your website. Anchor Payments works the same way. There's no call center, no ticket queue, and no rotating account manager. You'll work directly with a local team that knows your business and stays reachable after the account is set up.
We handle the application, the paperwork, and the setup, then stay involved for support whenever you need it.
Get Started
Send us your last statement.
We'll show you exactly what you're paying and what you could save with Dual Pricing. No obligation, no pressure, just a clear answer.