Are you a business owner or in charge of marketing efforts within any small or midsized organization? If yes, chances are you’ve thought about having (or improving) a website. So what’s holding you back?
Being online is the single most important means of your potential customers finding you. If you don’t have a website, you are losing credibility in the eyes of the market place. So how do you know that you need a professional web designer? Let’s take a look at six possible factors indicating that you would benefit from hiring one:
1. You’re Looking for New Customers
Well, if you own a business, you are most likely looking for new customers. But they are not just falling into your lap because getting new customers typically takes some form of advertising efforts. A website is a critical factor in any marketing plan, and we all (as small business owners) know how important a marketing plan is. To have a successful website, you should look at the big marketing picture, and anchor all of your other marketing efforts on your website. Your website can be considered an up to date online brochure, that leads new customers to your business… You need a pro to do this job right!
2. Potential Customers Can’t Find You
What service are you providing? People are literally googling info on that service as you read this! But are you online? That is where you have to be to be found! By having a good website, your business is always accessible, and available to answer questions to potential customers – even when you’re business is not open! Think of it as a 24 hour answering service for your customers, where they can find answers to commonly asked questions about your business, like hours of operation, products and services offered, and how your business or products work. This holds a high value in any marketplace.
3. You’re Too Busy!
Yes, being busy is a good thing when you are in charge of a functioning business… But this shouldn’t discourage you from working on a website. Let a qualified and creative web designer do the building for you, while you focus on your business. Too often the busy owner of a business puts off this critical marketing component, especially with start-up businesses, when it should be the first marketing tactic to put in place. Once your website is up and running, you’ll put your web address on your business cards, signs, and brochures, directing people to your site, and creating more sales, and more customers. Don’t let your web design bog you down – let it help enhance sales, and the busy-ness goes on!
4. You Want Your Business to Look Professional
Well what small business owner doesn’t want to look professional, and what better way to showcase your business online than to have a beautiful, mobile friendly, and functional website that represents that awesome company you’ve built? Having a web designer that can display a look and feel, that represents you, onto a site is critical. You need to find the right person for the job…. Hint: we got this!
5. The Do-It-Yourself Web Site Wasn’t a Success
Maybe you’ve tried the Weebly, Wix, or Squarespace route, building a website on your own – using a free template, but it wasn’t a huge success. We see many savvy business owners trying this route first – and that’s great! We love your ambition… But the truth is, while these sites are a great start, they are never going to do the job as well as a creative professional – who knows how to manipulate code and create a masterpiece. Your website should be a full representation of you and your business. Does your email@example.com website do it justice? We think not.
Not to mention, some of these services claim to be free, but once you begin working on something great – and want any functionality with that – well, good luck! Maybe sometimes the old saying rings true, “you get what you pay for”… Save yourself a lot of time, energy, and frustration: Do it right the first time, with a pro!
6. Your Competition is Online
Have you googled your competition lately? Chances are, they have websites. And going back to that basic search on the internet… your customers are always trying to find you – if you’re not online (and impressively so) your competition is going to be getting that business instead. You need a great website, that’s driving customers to you… yellowpages directory is not going to cut it!
So there you have it. If you are considering a new website for your business or organization, don’t wait another day to get the ball rolling. In today’s fast paced online world or shoppers researching products and services, you cannot afford to not have a website to represent your place in that market. Contact a professional, who’s got the creative eye, and the ability to build you a masterpiece! Contact Anchor Websites for a quote today! www.anchorwebsites.com 715-600-1950
Meet the Author
Laura is an expert on style, technology and getting things done. With her background as a Financial Advisor and mother of 4, she has both smarts and a practical sense that brings value to everything she touches. Her most recent adventure is as an entrepreneur at Anchor Websites. Call her today to see if Anchor Websites should create your next website! 715-600-1950 or firstname.lastname@example.org